Knight Foundation.Īlthough it’s much newer than other media like television or books, the podcast ecosystem has created a rich library of content covering a wide range of topics both popular and niche.Ī new Pew Research Center study of 451 of the top-ranked podcasts in the United States shows this diversity of subjects: No single topic is the main focus of more than a quarter of these podcasts. This is the latest report in Pew Research Center’s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. Here are the detailed tables for this report, and the methodology. Additional data on episode length and frequency was analyzed after collecting data on all episodes published in 2022 through the Spotify and Apple Podcasts APIs. By combining these lists so that podcasts that were among the top 300 on both sites were not counted twice, researchers identified 451 top podcasts.Ī team of trained researchers then analyzed these 451 podcasts to determine podcast affiliation, topic, format and other key characteristics of each podcast. The average chart position of each podcast that appeared on either list was calculated, and the top 300 podcasts from each site were included as top podcasts. 30, 2022 (chart data provided by Podchaser, Inc.). Researchers identified these top podcasts by analyzing daily lists of the top 200 podcasts on Apple Podcasts and Spotify from April 1 to Sept. This analysis examines 451 top-ranked podcasts. It is a continuation of work that Pew Research Center has done analyzing podcasts as a part of the news and information landscape in the U.S. It has also been noted that podcasts have given Filipinos an avenue to explore and stretch their creative legs.This study takes a close look at key characteristics of top-ranked podcasts.
"Spotify’s massive platform enables us to build communities that extend across the globe.”
Podcasters, we found out that Filipinos, who are working overseas in the United States, Maldives and Kenya, look forward to our shows as it gives them a taste of home. “Through Spotify’s easily accessible stats and audience demographics feature for Jadaone shared, “It’s important to us that our podcasts sound-and feel-like a conversation among best friends. Topics on shared experiences, like childhood habits, for example, really would get Pinoy audiences talking, according to r enowned film director Antoinette Jadaone and JP Habac, the two halves of Ang Walang Kwentang Podcast (AWK), an Spotify Exclusive. In celebration of Spotify creators, Zuzarte sat down with podcasters at an event on October 6, 2022, to discuss the future of Filipino audio and the importance of championing local creators.Ĭreators from MavLine on Me, Paano ba Ito the Podcast and Ang Walang Kwentang Podcast shared how their fans can easily relate to the intimate conversations hosted on Spotify. Spotify data revealed that local podcasts spanning across Love & Relationships, Wellness, and Entertainment genres-from talking about hugots in life to quick comedy fixes -resonated the most with Pinoy listeners. "Local connections and storytelling are intrinsic to human identity and a primal form of expression.” Charot Readings with Macoy Dubs & Show SuzukiĬarl Zuzarte, Spotify’s head of Studios for Southeast Asia said, “We want Pinoys to think of podcasts as their daily audio habit that provides a moment to pause and reflect on rich and inspiring stories. Spotify data has revealed that the Philippines has seen more than 60% growth in time spent listening to podcasts in the last 12 months, with local shows leading theģ. It’s no secret that Filipinos are always in search of a good conversation.
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